{"id":2198,"date":"2012-10-03T16:50:34","date_gmt":"2012-10-03T15:50:34","guid":{"rendered":"http:\/\/fivethousand.co.uk\/?p=2198"},"modified":"2020-03-06T16:05:52","modified_gmt":"2020-03-06T16:05:52","slug":"wanted-nine-million-affluent-gig-goers","status":"publish","type":"post","link":"https:\/\/5000mgmt.com\/wanted-nine-million-affluent-gig-goers\/","title":{"rendered":"Wanted: nine million affluent gig-goers"},"content":{"rendered":"<p><a href=\"http:\/\/fivethousand.co.uk\/wanted-nine-million-affluent-gig-goers\/\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-2236\" title=\"LighteningBolt_Lumi_MBrooks\" src=\"http:\/\/fivethousand.co.uk\/wp-content\/uploads\/2012\/01\/LighteningBolt_Lumi_MBrooks1.jpg\" alt=\"\" width=\"660\" height=\"342\" srcset=\"https:\/\/5000mgmt.com\/wp-content\/uploads\/2012\/01\/LighteningBolt_Lumi_MBrooks1.jpg 660w, https:\/\/5000mgmt.com\/wp-content\/uploads\/2012\/01\/LighteningBolt_Lumi_MBrooks1-285x148.jpg 285w, https:\/\/5000mgmt.com\/wp-content\/uploads\/2012\/01\/LighteningBolt_Lumi_MBrooks1-300x155.jpg 300w, https:\/\/5000mgmt.com\/wp-content\/uploads\/2012\/01\/LighteningBolt_Lumi_MBrooks1-351x182.jpg 351w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p>Just the other day\u00a0<a href=\"http:\/\/www.legislation.gov.uk\/ukpga\/2012\/2\/contents\/enacted\/data.htm\" target=\"_blank\" rel=\"noopener noreferrer\">The Live Music Act<\/a>\u00a0became law in England and Wales, which ushered in the\u00a0deregulation of live performance in rooms of no more than 200 people. I&#8217;ve followed its progress for some time, attended debates on it, and been invited to give my perspective on it. I don&#8217;t claim to understand every word (it&#8217;s a piece of legislation and my mind doesn&#8217;t effortlessly wrap itself around legalese), but I know enough about it to risk writing about it on a public website, and I&#8217;d suggest I know more about running a small venue than most, if not all, of the architects and supporters of the Act.<\/p>\n<p><!--more--><\/p>\n<p><a class=\"twitter-follow-button\" href=\"https:\/\/twitter.com\/5000mgmt\" data-show-count=\"false\">Follow @5000mgmt<\/a><br \/>\n<script type=\"text\/javascript\">\/\/ <![CDATA[\n !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=\"\/\/platform.twitter.com\/widgets.js\";fjs.parentNode.insertBefore(js,fjs);}}(document,\"script\",\"twitter-wjs\");<br \/>\n\/\/ ]]><\/script><\/p>\n<p>I used to co-own a <a href=\"http:\/\/en.wikipedia.org\/wiki\/The_Luminaire\" target=\"_blank\" rel=\"noopener noreferrer\">small venue<\/a>. I know what it&#8217;s like at the coalface (<a href=\"http:\/\/fivethousand.co.uk\/beat-surrender-the-grass-roots-live-music-industry-is-self-harming\/\" target=\"_blank\" rel=\"noopener noreferrer\">and wrote frankly about it here<\/a>). I know what it&#8217;s like to operate in an environment where &#8211; unlike almost all of our European neighbours &#8211; there is close to no financial state or industry support for our small venues (but plenty for opera, ballet, classical and our world-class arts centres such as <a href=\"http:\/\/www.artscouncil.org.uk\/funding\/browse-regularly-funded-organisations\/npo\/southbank-centre-limited\/\" target=\"_blank\" rel=\"noopener noreferrer\">Southbank<\/a> and Barbican). These days I <a href=\"http:\/\/fivethousand.co.uk\/lectures\/\" target=\"_blank\" rel=\"noopener noreferrer\">lecture in live music<\/a>, <a href=\"http:\/\/fivethousand.co.uk\/clients\/\" target=\"_blank\" rel=\"noopener noreferrer\">manage and tour manage bands<\/a>, <a href=\"http:\/\/fivethousand.co.uk\/clients\/\" target=\"_blank\" rel=\"noopener noreferrer\">consult for foreign bands<\/a> who want to break the UK, and a bunch of other stuff that, in all honesty, should probably preclude my getting involved in this debate. Moreover, my arguments against the new Act are now utterly redundant now that it&#8217;s law, whether it was my contention that, in fact, there wasn&#8217;t necessarily that much &#8216;red tape&#8217; involved in getting an entertainment license, or that I couldn&#8217;t work out where &#8211; once we had a load of new rooms putting gigs on &#8211; we were going to find the people to populate them, and that latter point is the one I want to mull over here.<\/p>\n<p><a href=\"http:\/\/www.ukmusic.org\/about-us\" target=\"_blank\" rel=\"noopener noreferrer\">Jo Dipple<\/a> is Chief Executive of <a href=\"http:\/\/www.ukmusic.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">UK Music<\/a>, whose website defines its purpose as &#8221; the umbrella organisation which represents the collective interests of the UK\u2019s commercial music industry &#8211; from artists, musicians, songwriters and composers, to record labels, music managers, music publishers, studio producers and music licensing organisations&#8221;.<\/p>\n<p>It also has as one of its members the <a href=\"http:\/\/www.ukmusic.org\/about-us\/our-members1\/uklivemusicgroup\" target=\"_blank\" rel=\"noopener noreferrer\">Live Music Group<\/a>, which consists of eight industry bodies under an umbrella. I cannot find a website for them, though it seems that they meet every six weeks, presumably to talk about the big issues for the live industry, one of which, apparently, was the need to put\u00a0<a href=\"http:\/\/www.ukmusic.org\/news\/post\/279-uk-music-unveils-the-great-british-festivals-map\" target=\"_blank\" rel=\"noopener noreferrer\">every UK festival on a big map<\/a>. If they&#8217;ve made progress in other areas then they really should make it easier for us to see. They have important work to do.<\/p>\n<p>Anyway, Jo says that the Act will mean &#8220;the staging of live music will\u00a0be easier and cheaper for venues up\u00a0and down the country. Venues with an\u00a0audience of 200 and under will no\u00a0longer require an entertainment license\u00a0for the staging of live music. This means\u00a0many more venues can now put on live\u00a0performances without needing to\u00a0apply for a separate license or bear\u00a0any additional cost for this.&#8221;<\/p>\n<p>UK Music commissioned a study to assess the potential effects of the introduction of the Act and &#8211; in a particularly <a href=\"http:\/\/www.ukmusic.org\/assets\/media\/Live%20Music%20Act%202012%20-%20Baseline%20Research%20UK%20Music.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">clear and easy to read document<\/a>\u00a0&#8211; suggested the following, though I should point out that the figures are projections based on the reported intentions of new and existing venues:<\/p>\n<p>\u2022 If every premise that said it would increase\u00a0the number of shows as a result\u00a0of the Act did so, after just one\u00a0a year, there would be\u00a033,400\u00a0more live shows<\/p>\n<p>\u2022 If the\u00a013,000\u00a0premises that currently don&#8217;t stage any live\u00a0music went on to host the average number of shows per year,\u00a0there would be an additional\u00a0312,000\u00a0live music performances each year<\/p>\n<p>If they&#8217;re right, and England and Wales have to support another 312,000 live shows per year, and if we very conservatively say that there will be 30 people at these shows, that&#8217;s\u00a09,360,000 people needed to populate them<\/p>\n<p>I would like therefore like to respectfully ask UK Music, <a href=\"musiciansunion.org.uk\" target=\"_blank\" rel=\"noopener noreferrer\">The Musicians&#8217; Union<\/a>, the UK Live Music Group and the other supporters of the Act three questions:<\/p>\n<p>1. Where will these 13,000 new rooms and these 24,000 existing rooms find 9 million people to populate their gigs?<\/p>\n<p>2. Where will this 9 million people find the money to pay to get in and buy drink?<\/p>\n<p>3. What will the effect of this pilgrimage of nine million people (who we can assume currently exist, and who already have places to go when they decide they can afford a night out) have on the existing venues who&#8217;re finding it hard to get enough people through the door as it is?<\/p>\n<p>Of course, some of these people will go to shows regularly so we don&#8217;t need to actually find 9 million extra people, but the people have to come from somewhere, and where they will come from if not, partly, from existing live venues?<\/p>\n<p>Sorry, that&#8217;s four questions.<\/p>\n<p>Now, it\u2019s unlikely that all those premises who say they will start hosting live music, or increase the number of shows they currently offer, will do so to the extent that UK Music\u2019s figures suggest is possible, but if there\u2019s only a 10% increase, that\u2019s still almost a million extra gig-goers.<\/p>\n<p>If you were to read the press, or follow bodies such The Musicians&#8217; Union, UK Music and others on social media platforms, you would assume that This Is A Good Thing. And in some ways it is.<\/p>\n<p>Deregulation in this area is generally to be applauded. Schools and churches not having to jump through hoops to host live music is probably a good thing. A live music room appearing in a town where one did not exist is potentially a good thing. Good, creative promoters utilising previously-unused spaces to programme innovative music and other art is a good thing. And it is right that these positives should be highlighted.<\/p>\n<p>But in some ways it Is Not A Good Thing. And it is right that these should also be highlighted. But that is not happening. It&#8217;s pretty much been a one-way street of This Will Be Great Let&#8217;s Have A Party At The Houses Of Parliament.<\/p>\n<p>I might feel more relaxed about all of this back-slapping and glass-raising if, in my twenty-three years in this business, during which I\u2019ve toured all over the UK, Europe and the US, live-music-hosting pub landlords had demonstrated an understanding of the economics of live music, and an appreciation for both the artists\u2019 craft and the needs of their customers. But I\u2019ve mostly seen them look upon bands as a way to get a few extra bodies through the door and a few extra quid in the till, often with the bands being paid nothing more than two cans of Red Stripe each. But that\u2019s fair enough, no? We live in a capitalist society, venues come and go and there\u2019s no point getting attached to inanimate objects. However, let\u2019s not pretend that this is going to do anything to improve the production and customer service standards in a country with the world\u2019s worst reputation among touring musicians.<\/p>\n<p>If proponents of the Act did not foresee the potential downside for existing live venues, then that\u2019s pretty worrying. If they did but chose to ignore them, then that\u2019s pretty irresponsible, particularly when some of these organisations represent the interests of those who may be affected. The grass-roots industry needs funding. It needs hard cash. It needs support. It needs sponsors. It needs some of the aforementioned bodies to put money on the table to pay for new infrastructure and equipment.<\/p>\n<p>I call upon The Musician\u2019s Union, UK Music, UK Live Music Group, Audience Magazine, IQ Magazine, PRS For Music, CMU Daily, MusicWeek, MusicTank, The Live Music Forum and the rest of a long roll-call of industry bodies, media outlets and individuals who have the power to affect change, particularly those of them who fought long and hard for the Act to be made into law. I call upon them to start a dialogue, to commission a report into the potentially detrimental effects of the Live Music Act on our existing small venues who are already struggling in what is widely recognised as the worst economic climate in living memory.<\/p>\n<p>I call upon them to look at the damage the Act might do to our existing small venue circuit, and I urge the small venues who are worried to shout louder.<\/p>\n<p>I would dearly love to be completely wrong about all of this, and see the Brixton Windmills, Lexingtons, Clwb Ifor Bachs and LePubs of these Isles survive and new rooms flourish.<\/p>\n<p>The only thing that would make me happier would be if the live music industry <a href=\"http:\/\/www.ukmusic.org\/events\/gallery\/uk-music-and-the-musicians-union-celebrate-the-live-music-act\" target=\"_blank\" rel=\"noopener noreferrer\">put their drinks down for a minute<\/a>, (damn, they took the photo-gallery down) came out from under their cocktail umbrellas, extended a hand toward our existing small venues and said; \u201cWe see that you are struggling and we recognise how vital you are to our industry.\u00a0 How can we help?\u201d<\/p>\n<p>Let me know if you need help finding their email addresses and phone numbers.<\/p>\n<p>Andy Inglis, 5000<\/p>\n<p><a class=\"twitter-follow-button\" href=\"https:\/\/twitter.com\/5000mgmt\" data-show-count=\"false\">Follow @5000mgmt<\/a><br \/>\n<script type=\"text\/javascript\">\/\/ <![CDATA[\n !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=\"\/\/platform.twitter.com\/widgets.js\";fjs.parentNode.insertBefore(js,fjs);}}(document,\"script\",\"twitter-wjs\");<br \/>\n\/\/ ]]><\/script><br \/>\n[photograph of Lightning Bolt at The Luminaire, May 2006, \u00a9 <a href=\"http:\/\/www.flickr.com\/photos\/michellebrooks\" target=\"_blank\" rel=\"noopener noreferrer\">Michelle Brooks<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just the other day\u00a0The Live Music Act\u00a0became law in England and Wales, which ushered in the\u00a0deregulation of live performance in rooms of no more than 200 people. I&#8217;ve followed its progress for some time, attended debates on it, and been invited to give my perspective on it. I don&#8217;t claim to understand every word (it&#8217;s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/5000mgmt.com\/wp-json\/wp\/v2\/posts\/2198"}],"collection":[{"href":"https:\/\/5000mgmt.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/5000mgmt.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/5000mgmt.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/5000mgmt.com\/wp-json\/wp\/v2\/comments?post=2198"}],"version-history":[{"count":43,"href":"https:\/\/5000mgmt.com\/wp-json\/wp\/v2\/posts\/2198\/revisions"}],"predecessor-version":[{"id":6323,"href":"https:\/\/5000mgmt.com\/wp-json\/wp\/v2\/posts\/2198\/revisions\/6323"}],"wp:attachment":[{"href":"https:\/\/5000mgmt.com\/wp-json\/wp\/v2\/media?parent=2198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/5000mgmt.com\/wp-json\/wp\/v2\/categories?post=2198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/5000mgmt.com\/wp-json\/wp\/v2\/tags?post=2198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}